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    Privacy Policy

    Last updated: January 2025

    1. Introduction

    HEIGHTSPR LTD ("we", "our", or "us"), company number 14101130, registered at 128 City Road, London, EC1V 2NX, is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal information in connection with our digital advertising management services.

    2. Information We Collect

    We may collect the following types of information:

    • Name and contact details (email address, phone number)
    • Company name and business information
    • Information you provide through our contact forms
    • Website usage data through cookies and analytics
    • Ad account access credentials and permissions
    • Campaign performance data and analytics
    • Billing and payment information

    3. How We Use Your Information

    We use your information to:

    • Respond to your enquiries and provide our services
    • Manage and optimise your advertising campaigns
    • Analyse campaign performance and provide reporting
    • Send you relevant marketing communications (with your consent)
    • Improve our website and services
    • Comply with legal obligations

    4. Third-Party Data Sharing & Ad Platforms

    To deliver our advertising management services, we share certain data with third-party advertising platforms. This includes:

    • Meta (Facebook & Instagram): Business information, campaign data, and audience insights for ad targeting and optimisation
    • Google Ads: Business information, conversion data, and campaign metrics for search and display advertising
    • TikTok: Business information and campaign data for video advertising

    These platforms use this data to deliver, measure, and optimise advertising campaigns on your behalf. Each platform has its own privacy policy:

    5. Data Retention

    We retain your data for the following periods:

    • Client account data: 6 years after the end of our business relationship (for UK tax and legal requirements)
    • Campaign performance data: 2 years after the end of the relevant campaign
    • Analytics and reporting data: Anonymised after 26 months
    • Contact form submissions: 2 years unless you become a client

    You may request deletion of your data at any time, subject to our legal retention obligations.

    6. International Data Transfers

    As we use advertising platforms operated by US-based companies (Meta, Google, TikTok), your data may be transferred to and processed in countries outside the UK and European Economic Area.

    We ensure appropriate safeguards are in place for such transfers, including:

    • Standard Contractual Clauses (SCCs) approved by the UK Information Commissioner's Office
    • Reliance on adequacy decisions where applicable
    • Verification that platforms maintain appropriate security certifications

    7. Client Campaign Data

    When managing your advertising campaigns, we access and process the following data:

    • Ad performance metrics (impressions, clicks, conversions, spend)
    • Audience insights and demographics
    • Conversion and attribution data
    • Creative assets you provide

    In this context, you (the client) act as the data controller for any personal data contained within your advertising audiences, and we act as a data processor on your behalf. We process this data solely to provide our advertising management services.

    8. Data Protection

    We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These include:

    • Secure access controls and authentication
    • Encrypted data transmission
    • Regular security reviews
    • Staff training on data protection

    9. Your Rights

    Under UK GDPR, you have the right to:

    • Access your personal data
    • Rectify inaccurate data
    • Request erasure of your data
    • Object to processing of your data
    • Data portability
    • Withdraw consent at any time (where processing is based on consent)
    • Lodge a complaint with the Information Commissioner's Office (ICO)

    10. Cookies

    Our website uses cookies to enhance your browsing experience and analyse website traffic. You can control cookies through your browser settings.

    11. Contact Us

    If you have any questions about this Privacy Policy, wish to exercise your rights, or have concerns about how we handle your data, please contact us at:

    Email: ads@heightspr.com

    Address: 128 City Road, London, EC1V 2NX