Terms of Service

1. Introduction

These Terms of Service govern your use of the services provided by HEIGHTSPR LTD ("we", "our", or "us"), company number 14101130, registered at 128 City Road, London, EC1V 2NX. By engaging our services, you agree to be bound by these terms.

2. Services

We provide digital advertising and marketing services, including but not limited to:

• Meta (Facebook & Instagram) advertising management
• Google Ads management
• TikTok advertising management
• Performance analytics and reporting
• Conversion optimisation
• Creative strategy and ad copywriting

3. Client Obligations

As a client, you agree to:

• Provide accurate and complete information about your business, products, and services
• Grant necessary access to advertising accounts with appropriate permissions
• Respond to communications in a timely manner
• Pay agreed fees according to the payment schedule
• Ensure all materials provided comply with applicable laws and platform policies
• Maintain valid payment methods on your ad accounts

4. Payment Terms

Payment terms will be outlined in your service agreement. We reserve the right to suspend services for overdue payments. All fees are non-refundable unless otherwise stated in your agreement.

5. Ad Spend & Budget Responsibility

It is important to understand the distinction between our management fees and advertising spend:

• Management fees are paid to HeightsPR for our services and are separate from ad spend
• Advertising spend is paid directly to advertising platforms (Meta, Google, TikTok) and is the client's sole responsibility
• You are responsible for maintaining valid payment methods and sufficient funds on your ad accounts
• Budget recommendations we provide are advisory; final spend decisions and authorisation rest with you
• We are not liable for any overspend resulting from platform billing errors, payment failures, or budget setting changes made by the client

6. Intellectual Property Ownership

Ownership of materials created during our engagement is allocated as follows:

• Client-owned: Ad creatives, copy, and visual assets created specifically for your campaigns become your property once all fees are paid in full
• HeightsPR-owned: Our proprietary methodologies, strategies, frameworks, processes, and analytical approaches remain our intellectual property
• Licence granted: You grant us a licence to use your branding, trademarks, and provided materials solely for the purpose of delivering our services
• Portfolio usage: We may use campaign results and anonymised case studies in our marketing materials with your prior written consent

7. Ad Platform Compliance

Each advertising platform has its own policies and guidelines. Regarding compliance:

• You are responsible for ensuring your products, services, and business practices comply with all applicable platform advertising policies
• You are responsible for ensuring your website and landing pages meet platform requirements
• We will advise on best practices, but we cannot guarantee platform approval of any ads or account standing
• We are not liable for account suspensions, ad rejections, or policy violations arising from the nature of your business, products, or services
• You must maintain proper business documentation and verification as required by platforms

8. Ad Account Access & Ownership

Regarding advertising account access:

• You retain full ownership of all advertising accounts at all times
• Access granted to HeightsPR is solely for the purpose of managing campaigns on your behalf
• Upon termination of services, our access will be revoked within 7 business days
• You are responsible for maintaining account security, including two-factor authentication
• We recommend you maintain admin access and do not grant us ownership of your accounts

9. Confidentiality

Both parties agree to keep confidential any proprietary information shared during the course of our working relationship, including but not limited to business strategies, campaign data, customer information, and pricing structures.

10. Performance Disclaimers

While we apply data-driven methodologies to optimise campaign performance, please understand:

• No guaranteed results: We do not and cannot guarantee specific ROI, ROAS, conversion rates, or other performance metrics
• External factors: Advertising performance is influenced by many factors outside our control, including market conditions, competition, seasonality, economic factors, and product-market fit
• Platform changes: Advertising platforms frequently update their algorithms, policies, and features, which can impact performance unpredictably
• Past performance: Historical campaign results do not guarantee future performance
• Testing period: New campaigns typically require a testing and learning phase before optimal performance is achieved

We commit to applying industry best practices and continuous optimisation to achieve the best possible outcomes for your campaigns.

11. Limitation of Liability

To the maximum extent permitted by law:

• Our total liability for any claims arising from our services shall not exceed the fees paid by you in the 3 months preceding the claim
• We are not liable for any indirect, incidental, special, consequential, or punitive damages
• We are not liable for lost profits, lost revenue, or lost business opportunities
• We are not liable for any actions taken by advertising platforms, including account suspensions or ad rejections

12. Indemnification

You agree to indemnify, defend, and hold harmless HeightsPR, its directors, employees, and agents from and against any claims, damages, losses, or expenses (including reasonable legal fees) arising from:

• Your products, services, or business practices
• Content or materials you provide for advertising
• Your violation of advertising platform policies
• Third-party intellectual property claims related to your content
• Any false or misleading claims in client-provided materials
• Your breach of these Terms of Service

13. Termination

Either party may terminate the service agreement with 30 days written notice. Upon termination:

• You remain responsible for any outstanding fees and ad spend incurred
• We will provide a final performance report and handover documentation
• Our access to your ad accounts will be revoked
• Any prepaid fees for services not yet rendered may be refunded at our discretion

14. Governing Law

These terms are governed by the laws of England and Wales. Any disputes shall be subject to the exclusive jurisdiction of the English courts.

15. Contact

For questions about these terms, please contact us at:

Email: ads@heightspr.com

Address: 128 City Road, London, EC1V 2NX